With 6.9 million followers, Prime Minister Narendra Modi has become the world’s most followed leader on Facebook’s photo-sharing app Instagram.
It seems that world leaders too have turned to technology. This is helpful not only in order to connect with citizens, but also to appear more approachable.
While his account boasts of a staggering 6.9 million followers, he has been said to be the most effective leader on the app. Having uploaded 101 posts, with each post has an average of 2,23,000 interactions, there is no doubt to how popular a world leader he is.
Second to the Prime Minister is the US President Donald Trump, with 6.3 million followers and Pope Francis with 3.7 million followers.
“Leaders around the world are creating online communications that convey global social and political context while also sharing a sense of personality and creativity. Leaders of business and all other sectors can learn from governments’ use of Instagram” said Don Baer, CEO of Burson-Marsteller, who had conducted this survey.
The study looked at the activity of the 325 Instagram accounts of heads of state and government, and foreign ministers over the past 12 months.
“As of April 1, 2017, the accounts of the top five leaders have a combined total of 48.7 million followers and published 61,281 posts in the past 12 months which have garnered a total of 371.7 million interactions,” the report noted.
Such popularity for Mr. Modi is not very surprising, given his endorsement for digital platforms such as Paytm and his very own initiative, digital India.
Mr. Modi’s meteoric rise started in the 2014 elections, where he was victorious by a massive margin. This was followed by a lot of developmental decisions and initiatives, such as Make in India and Digital India. Demonetisation was later brought along by him to curb corruption and strike terror in the hearts of the corrupt.
Having said so, Mr. Modi’s popularity on Instagram can also be thought of as a statement to the rest of the world.
As India climbs the ladder towards becoming a superpower, it is commendable for her leader to made a mark on social media. After all, a leader can only be well received if he/she is well known.