Snapchat introduces ‘search’ option for stories, keeping it still in the lead.
A little introduction first-
Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.
Snapchat, which was launched in September 2011 was a game changer for social networking sites with letting people share their activities via a photo or video with others for 24 hours. It was a new and interesting concept which kept people hooked up. But soon enough the exact same feature was copied by Instagram which created competition between the two. Recently Facebook updated a similar story feature making it the rival twin.
The competition for Snapchat, since then has only got tougher since Facebook is more widely popular with the audience when compared to other social networking sites. It becomes convenient and easier for people to share their stories while scrolling through their news feed.
In order to stay ahead in the game, Snapchat has updated a ‘search’ feature where you can search a popular story going days of even weeks back in time. That basically means that you can search a popular keyword like a particular concert or a festival and the results will display all the stories people have uploaded relating to the concert or the festival. However the stories will only be a part of the search result if the ‘my story’ option is selected before sharing. This would let people see what others activities are related to the topic of their interest.
It creates a cut throat competition between Instagram, Facebook and Snapchat having such similar features. It would be interesting if the other two come up with features which are different and distinct to each other so as to give users a different experience.
In that case, let’s hope Facebook or Instagram don’t come up with this same update making everyone bite on the same snack, just different variants.